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Lego Zelenskyy
By Micah Halpern

Monday March 21 2022
I've Been Thinking:

Citizen Brick is the name of a company that creates customized Lego characters. They create the personalized and spectacular characters for the classic children’s game Lego.

There is a new addition to their Lego collections. It is called Lego Zelenskyy.

Lego Zelenskyy is now able to play along with police and firefighters figures as well as figures of construction workers and various family members.

Along with Zelenskyy, Citizen Brick made a Molotov Cocktail figurine. There is an option to buy both figures or to choose either the president or the firebomb.

Chicago-based Citizen Brick created these figures not as a business venture, but as a humanitarian gesture. They wanted to raise $100,000 to help Ukrainian refugees through the organization Direct Relief. And they sold out within 24 hours.

It is important to note that Citizen Brick is not the Lego Group – it is a company licensed to produce specialized additions to the game. And given the response, these figures are a welcome addition.

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22 March 2022 10:49 AM in Thoughts

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