Wednesday September 6, 2017

I've Been Thinking:

I just read an article in the Israeli daily Haaretz. It was about Godiva Chocolate and its current owner, the Turkish company Yildiz.

In April, Yildiz quietly ended all alcohol infused chocolate production. There are those who believe that the new Godiva has become heavily - maybe even overly, influenced by Islam.

The story of Lady Godiva is about as far from the tenets of Islam as one can get.

Godiva Chocolate was created in 1926 in Brussels. An image of Lady Godiva, after whom the company is quite obviously named, appears on every chocolate wrapper and chocolate and on the label of every box. She appears on horseback and nude, but covered up by her long hair. According to legend and lore, Lady Godiva rode nude through Coventry and the only person to peek at her was Peeping Tom looked.

In 1958 the first store opened in Paris, the chocolate company came to New York in the 1960's. Soon after, Godiva was bought up by the Campbell Soup company. And then, in 2008, It was bought by the Turkish company Yildiz.

The company has grown and few people even know of the Islamic connection. Islam never impacted on the product - until now.

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