Amazon Coming to Israel
By Micah Halpern
Wednesday August 7, 2019
I've Been Thinking:
Amazon is going to open operations in Israel in September - before the September 17th elections which falls a few days before the eve of Rosh Hashanah.
Amazon wants the site to be all in Hebrew.
Amazon has very stringent demands on writing, pictures and clarity of message. They are also very precise about handling and delivery. If it cannot happen in Hebrew, they will launch in English and then switch over to Hebrew. If everything is not in place and ready by September, Amazon will wait until after Sukkot and launch in November in time for the busy shopping period called Black Friday.
Amazon has already gobbled up several Israeli tech companies including a huge cloud service.
This is huge for Israel.
Having Amazon will be a huge boon in the local markets of delivery and move Israel's markets to an entirely new level. It will also devastate brick and mortar store fronts and ma and pa stores in Israel as it has done around the world. The competition will force Israel's big retailers and chain stores, including food stores, to up their game and move into internet sales.
Change can be great, change can also be very scary.
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