Sunday December 9, 2012

I've Been Thinking:

I could never have made this one up.

A new Perfume has hit the market in Gaza. It is called M-75. M-75 is the official name of the Iranian Fajr rocket that was shot toward Israel during Operation Pillar of Defense.

The fragrance comes in both male and female scents. It also comes with a message. The message is: this perfume is "worthy of the victory in the Gaza Strip."

I have already written about how the name Fajr has become very popular since the operation - but a perfume?!

Sadly, it is not the first time this has happened. After the 2006 conflict between Israel and Hezbollah a Lebanese company came out with a fragrance called "Perfume of Resistance."

I cannot imagine what it is made of and how it was developed. The Palestinians may call it perfume, but it probably the watered down version known as toilet water. A main line fragrance costs 100 million to develop and that process takes several years. The science behind perfumery is extremely sophisticated as is the marketing.

Here the marketing plan for both fragrances is very simple: Celebrate the killing of Jews.

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