Thursday April 9, 2015

I've Been Thinking:

ISIS has just launched an English language radio bulletin service.
Every day ISIS puts out a bulletin that runs 9 minutes and 30 seconds long. The intro and end of the bulletins showcase traditional Arabic music. The bulletins contain news headlines and eschew the ISIS point of view, similar to what is produced and presented on the ISIS radio network and ISIS websites.

This English language bulletin joins already running radio bulletins in Russia and in Afghani.

ISIS has opened a social media campaign with the express purpose of driving committed followers and other interested parties to listen to their taped broadcasts. There was a huge twitter response to the new radio spots.

That ISIS is creating slick, impressive, professional youth oriented media should be no surprise. This radio bulletin is just another in a slew of spectacular media products that ISIS has released in order to lure young people to their cause and to attract people to fight for their cause in Iraq and Syria.

These media casting calls by ISIS must be answered by equally attractive counter appeals.

Unfortunately, the Western response has been, at best, uninspired and lackluster.

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