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Israel To Grow Avocados in Morocco
By Micah Halpern

Friday August 20, 2021
I've Been Thinking:

Superfoods are considered to be extremely nutritious and healthful. They are in big demand in the market.

Avocado is a superfood. Israel grows many avocados and wants to grow even more to take advantage of the growing market.

And so, Israel’s largest grower and exporter of citrus — Mehadrin — announced that for the first time it will begin growing avocados in Morocco as it attempts to meet the constantly rising demand for the superfood.

Following the signing of the Abraham Accords in 2020, during which Morocco was the last of four Muslim majority and Arab countries to join, there has been a gradual deepening of ties between the Jewish state and the North African Kingdom.
Mehadrin is also looking to expand production to Africa and Latin America in a bid to produce the fruit year-round and also, to lower costs.

“Planting the avocados in Morocco is part of a larger plan to be able to supply our European customers more easily than from Israel in terms of geography and in terms of more competitive costs,” Mehadrin CEO Shaul Shelach told the news site The Algemeiner.

Shelach added that demand for avocados is currently outstripping supply, which he assesses will be a thing of the past when the superfood is grown more widely in both hemispheres of the globe. The current Israeli growing season extends only from October to March or April.

Shelach hopes to start planting the avocados as soon as he gets land from the Moroccan government. Mehadrin will have fruit in three years and full production in five.

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23 August 2021 01:56 PM in Thoughts

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